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Websites aren’t products, they are services. This is the reason why it becomes necessary to choose a web development company that understands you and your vision. If you don’t want to be one of those companies who have a bad experience in launching their new website, here are few tips to consider when hiring a website development company.

Tips to evaluate:

Consider all important factors

Make sure you are finding more information about the company and not just their price and services. Everything looks simple and easy on the surface. It is only when you dig deep, you will be able to determine if the company has the expertise to handle your requirements. It is important to ask questions about the technologies they use, their experience in this field, the projects they have handled and so on. Don’t make price and turnaround time the only important consideration when choosing a web development company.

Experience is very important

When hiring a website development agency, you need to choose one that has sufficient experience in this field. Experience matters because you would want to work with an agency that has handled projects similar to yours. If an agency is into web development from several years, it means it must have gone through its share of successes and failures. This experience will help the team of developers deliver challenging enterprise solutions to their client. So make sure you choose an agency that has more than five to six years of experience into web development.

Technologies being used

Most web development companies are tech-savvy but not all have the time to follow the changes that occur in their industry. Therefore, when you get in touch with two to three agencies to compare their rates and offerings, make sure you ask them about the technologies they use for developing websites. Their answers will help you decide if they are up to date with the latest changes in the industry and whether or not they will be able to handle your website requirements.

Projects handled

When reviewing the portfolio of a web development firms, it is necessary to pay attention to the projects they have handled for other companies in the same industry as yours. A reputed team will be aware of the specialized technology and strategy for different industries.

Comprehensive services

Make sure the company you hire has been evaluated on the basis of comprehensive services it has to offer. A full service firm will handle your project from the start to the end. From estimating and outlining initial specifications to designing, development and testing, the firm will handle all aspects for you. So ensure that the agency of your choice is offering comprehensive services too.

Once you have a well-designed website ready, you will also need professional SEO services. It will be required for bringing your website on top of search engine results. Most reputed web development companies also offer search engine optimization services.

Is your website is all about news? Then it must be optimized for search engines with different strategies.

The first and foremost thing you have to do is to construct a really informative website with separate news section for different news or updates. If your news site follows what some popular sites do like Huffington Post or The Guardian then chances are there that your website also gets indexed quickly and gets a decent placement in Google search results.

As per Google, sharing news is not marketing and hence we have to think or try something really different while optimizing a news website.

ACCELERATED MOBILE PAGES (AMP)

This goes for all websites, but with the colossal amount of people checking news on their mobile devices, you want to make certain this is done correctly on your news site. AMP’s goal is to let somebody see articles instantaneously on a mobile device, instead of loading the full-size desktop site or all the fancy things we fashioned in our responsive website. AMP strips all the design and fancy objects and focuses on conveying the key content as soon as possible.

WEBSITE’S CRAWL SPEED

You want your news website to be indexed and crawled by Google. But you have been noticing that it is not happening that fast as per your expectation. There are certain things, following which your website’s crawl speed can be increased. Make sure to the xml sitemap is made available to your site. However, don’t create the sitemap using regular sitemap generator. Instead, use News SEO plugin to get that done.

If you are unable to add the sitemap, seek help from experts. Don’t just wait and keep on trying yourself. Remember one very important thing. Avoid creating new sitemap for each of the new articles shared in your website.

Crawl rate will also be enhanced if you time after time post new articles on your news website. If Googlebot finds fresh stuff on your website with every crawl, it will come to your website over and over again. This also means you have to have a concrete hosting server, so your website is up whenever Googlebot visits your site. That very Googlebot might essentially cause downtime, in case it visits your site too frequently and your server is crappy.

SITE STRUCTURE MATTERS A LOT

You have shared a blog or article in your news website and just laid back. This is not the way you must work to get your website run well. It is important that you put articles on one site, testimonials on another side and so on. You must consult a senior website analyst or optimizer to get the structure in the correct format.

You must follow certain steps to get it done:

Evaluate your website categories
Add sub-categories and tags wherever required
Add pagination
Get rid of outdated content
Add unique and updated content
WORK ON STANDOUT TAGS AND NEWS KEYWORDS TAGS

Standout tags can be used to emphasize your original reporting. It is for news that you, as a news association, have shaped yourself. This might escort to Google listing it as “featured” in the news results.

We said valediction to Meta keywords a while back, but Google is still using a variant of that tag: Meta news keywords. Just for Google News, parenthetically. It is not rather magic that will make you rank improved, but helps Google News to establish what your article is all about. It is of no use using this tag when you are not in Google News.

UPDATE CONTENT REGULARLY

It is really important that you keep on feeding your news website with fresh, correct and new content. This will help your site to get indexed faster than ever. Make it a habit.

Remember, Google loves fresh and informative content. So, avoid posting generic articles or any other posts. Another benefit of sharing fresh and updated content is that your audience will be able to view and read updated news and hence, chances will increase that they will keep on visiting your news website again and again.

ASK EXPERTS

Stop assuming that you know everything. It is always good that you consult with experts who have better knowledge and experience in website optimization. They will be able to guide you on optimizing your news website.

CONCLUSION

There are many things that can be done to get a fully optimized website. Apart from monitoring crawl rate, load time, keywords tags and website structure, there are many other things which can be done. Hence, you must contact a professional website analyst and optimizer to get the work done with sheer perfection.